Expand Your Reach and Impact: How Wills.com Connects Your Charity With Planned Giving Supporters

The Challenge of Reaching Potential Planned Giving Donors

For many charitable organizations, reaching potential donors who are interested in planned giving can be a significant challenge. Traditional methods such as direct mail, fundraising events, and online campaigns often fail to connect with individuals who are actively planning their estates, and are therefore missing the opportunity to engage a large base of potential donors. The challenge is not only about finding people, but also in connecting with people who are looking to leave a legacy and support charities that align with their personal values. Estate planning is often a very personal process, and it can be difficult to reach individuals who are not actively involved in your organization’s current programs. Because of this, charities must use more intentional methods to reach these donors. It is imperative that you are strategic in your outreach and consider new and innovative solutions to connect with those who may not be aware of all that your organization has to offer.

It is also important to acknowledge that many people do not share their estate planning information publicly. For this reason it can be difficult to know who in your current donor base is considering a planned gift, and what they value in an organization. It is also difficult to reach new potential donors, who may not even be aware of your existence. For these reasons it is imperative that you use methods and resources that are specifically geared towards engaging people who are planning for the future. This proactive approach will ensure you are connecting with the right people, and will enable you to engage with a new group of potential donors.

Why Traditional Methods Often Fall Short in Connecting You with Legacy Donors

Traditional fundraising strategies, while useful in other areas, may not be effective in connecting with potential legacy donors because they are not designed to reach those who are in the process of estate planning. Here are some of the reasons why you may be missing out on this important group of donors:

• Lack of Specific Targeting: Traditional methods are not specifically designed to connect with people who are planning their estates, and therefore may fail to reach a targeted audience who is looking for charities to include in their wills and trusts.
• Passive Approaches: Traditional methods often rely on donors finding the organization on their own, rather than being proactive in reaching out to those who are in the best position to give.
• No Direct Call to Action: Traditional methods do not typically ask people to include your organization in their will or trust, and therefore do not make it easy for people to make that step.
• Limited Reach: Many traditional methods do not reach those who are not already familiar with your organization, so you are missing an opportunity to connect with people outside of your existing networks.
• Cost Inefficiencies: Traditional methods often have high overhead costs, making it difficult to justify these strategies for donor acquisition.
• Difficulty Tracking Results: When you utilize traditional fundraising methods, you may not always be able to easily track the specific results, and therefore may be wasting resources.

By understanding the limitations of your current fundraising methods, you can then begin to take a new approach to fundraising, and utilize solutions that are designed to connect with a targeted group of potential donors, who you may otherwise be missing out on. By being proactive, you are better positioning yourself for long term success.

Wills.com: Expanding Your Reach to a Wider Audience of Planned Giving Supporters

Wills.com provides a valuable solution for charities by connecting them with a wider audience of potential donors who are actively making plans for their estates. Here’s how Wills.com can expand your reach and increase your visibility:

• Listing in a Central Directory: Wills.com lists your charity in a directory that is seen by people who are actively creating their wills and trusts, allowing these individuals to easily find your organization and its mission, while they are in the process of planning their estate.
• Targeted Visibility: Your organization is visible to individuals who are actively planning their estates and are actively considering their charitable giving options, so you are reaching people who are in the best position to include your organization in their plans.
• Connection With a New Audience: Reach donors that may not be familiar with your organization through more traditional outreach methods.
• Direct Engagement: Wills.com helps to facilitate a direct connection between charities and their potential donors.
• User-Friendly Platform: With wills.com, you are providing your potential donors with a platform that is easy to navigate and use, which makes it easier for them to choose to give to your organization.
• Increased Opportunities for Engagement: This platform increases your opportunities to connect with potential donors, build a relationship with them, and steward them into a more committed partnership.

With Wills.com, you can break through traditional barriers and reach a wider range of potential planned giving supporters. Wills.com will connect you with an audience of individuals who are already in the process of estate planning and looking for ways to include charitable giving in their plans. This targeted outreach will help you grow your organization and strengthen your impact in your community.

The Impact of Increased Visibility: More Opportunities for Legacy Gifts

By leveraging the power of Wills.com, your organization will be well positioned to receive more legacy gifts by gaining more visibility and connecting with a wider group of donors. Here’s how this increased visibility can lead to more opportunities for donations:

• Greater Donor Awareness: Increase awareness of your mission and cause among a larger pool of potential donors who are planning their estates.
• More Planned Gifts: Increase the opportunities to receive planned gifts from people who are learning about your organization through the wills.com platform.
• Expanded Reach to New Donors: Connect with people who are planning their estates who may not be aware of your organization through any other method.
• Increased Brand Recognition: Build brand recognition with those who may become long-term donors and advocates for your cause for many years to come.
• Long-Term Growth Opportunities: By being strategic with your outreach, you will set your organization up for sustainable, long term growth.
• Increased Funding: Increase your overall revenue with a more diverse pool of donors, all while growing your organization’s capacity to do good in the world.

By using wills.com to connect with potential legacy donors, you are opening your organization up to a whole new world of possibility and you are also ensuring a stronger financial future for your mission. With increased visibility comes more opportunity to connect with more donors who are passionate about your cause, and you will be creating a powerful force for good in your community and the world.

Strategies for Leveraging Wills.com to Grow Your Donor Base

To maximize your success in using Wills.com, consider the following steps:

• Create a Detailed Organization Profile: Use high-quality images and be sure to clearly articulate your organization’s mission, values, and impact on your community. Make sure that you use powerful and compelling language to tell your story.
• Promote Your Listing: Promote your wills.com listing on your website, in newsletters, and through other communication channels, so that all of your current donors will also know about this option for giving.
• Offer Resources and Information: Provide your potential donors with resources that highlight the importance of planned giving and also how they can easily include your organization in their estate plan.
• Highlight the Impact of Planned Gifts: Share stories about how planned gifts have helped to transform your organization and the community you serve.
• Engage With Potential Donors: Follow up with people who have included your charity in their wills or trusts, so you can begin to build a meaningful relationship with them.
• Utilize Data: Where possible, gather data and analytics to better understand your donors and make informed decisions about your future strategies.

By fully utilizing the tools and resources that are available, you will position your organization for long term success and will greatly increase your ability to reach more donors, and expand your mission far beyond what you thought was ever possible.

Wills.com: Your Partner in Growing Your Charitable Impact

At Wills.com, we are committed to helping charities increase their visibility, connect with more planned giving donors, and build for a more sustainable future. We are dedicated to making the process as simple and affordable as possible so that you can focus your time and energy on doing what you do best – serving your community. Let us be your partner in this journey.

Conclusion

Expanding your reach and impact is critical for all charities, and Wills.com provides you with the perfect opportunity to connect with a wide range of potential planned giving donors. By taking advantage of this simple and affordable platform, you will be positioning your organization for success today, and also for many years into the future. Don’t let this unique opportunity pass you by. Join wills.com today and begin to grow your organization’s impact and revenue today.