Attract New Donors Through Wills and Trusts: A Proven Strategy for Charities Using Wills.com

The Untapped Potential of Wills and Trusts for Donor Acquisition

For many charities, the focus is often on the tried and true methods of attracting donations through annual campaigns, events, and grant proposals. However, when you focus on these methods, you may be overlooking a powerful, yet often-untapped, resource for new donor acquisition: wills and trusts. Many individuals who plan their estates are also looking to leave a legacy of philanthropy, and if you are able to connect with those individuals you are creating a pathway to connect with new and valuable donors. By strategically focusing your attention on those who are making plans for the end of their lives, you will have a better opportunity to create connections that will greatly benefit your organization for years to come. This offers an opportunity to connect with people who are often overlooked by traditional fundraising methods. Focusing on wills and trusts can provide your charity with a consistent pipeline of new donors and new opportunities for growth. This is an important part of strategic planning for any non-profit organization that is looking to expand its mission.

Wills and trusts are not just legal documents; they are a window into a donor’s values and passions. When you tap into that, you are tapping into a whole new area of potential support for your organization. You will be able to connect with people who are committed to your mission and are looking for meaningful ways to give back to their communities and the world. By utilizing wills and trusts you will be better able to help your donors fulfill their philanthropic goals, and this in turn will help you to achieve your goals for your charity. Don’t delay; take the next step to secure a brighter future for your organization.

Why Traditional Fundraising Methods Often Miss Estate Planning Donors

Traditional fundraising strategies often fall short in attracting donors who are focused on their wills and trusts, and this is often due to a lack of intentional planning to connect with these specific types of donors. Here are some of the reasons why you may be missing out on this important opportunity:

• Lack of Focus on Long-Term Planning: Many traditional fundraising campaigns focus on immediate needs rather than on long-term estate planning, thereby failing to appeal to people who are thinking about their future.
• No Specific Call to Action: Direct appeals often request immediate donations, rather than asking donors to include the charity in their wills or trusts, which can often fall on deaf ears.
• Complexity of Estate Planning: The complexities involved in setting up a bequest or trust can often deter potential donors.
• Limited Visibility: Estate planning documents such as wills and trusts are often very personal, and charities may not be visible to people who are actively planning for the end of their lives.
• Passive Approach: Charities often wait for donations to come through an estate, rather than actively reaching out to people who are planning their wills or trusts.

By understanding these barriers, you can begin to take the steps necessary to overcome them, and to reach a new base of donors who are actively looking for ways to include you in their planned giving. Understanding these limitations is essential to creating a more robust donor acquisition plan.

Wills.com: A Proven Strategy for Connecting With New Donors

Wills.com offers a powerful platform for your charity to connect with individuals who are actively planning their estates and looking for organizations to include in their wills and trusts. Here’s how you can leverage Wills.com to attract new donors:

• Listing in the Wills.com Directory: Your charity can be listed in our database so that potential donors who are using the wills.com platform will easily see your organization, and choose to learn more about your mission.
• Easy Inclusion in Estate Plans: Wills.com allows donors to easily include your organization in their will or trust, making the process streamlined and simple.
• Targeted Reach: Your charity becomes visible to individuals who are actively planning their estates, which will help to give you a targeted reach to the people who are most likely to give.
• Educational Resources: Wills.com provides information to guide potential donors through the steps of making a planned gift, and educates them on all of the options available.
• Direct Engagement: Wills.com enables your organization to have direct contact with people who are thinking about estate planning, giving you the opportunity to follow up and build lasting relationships.

By utilizing wills.com, you will be increasing your overall reach, and will also be engaging with people who are in the best position to help your organization thrive and grow. You must take the step to be proactive, so you can create opportunities for connection and engagement with those who are in a position to become valuable planned giving donors. Wills.com is your partner in this journey.

How Wills.com Helps You Acquire New Donors Quickly, Cheaply, and Easily

Wills.com offers a unique solution for charities to gain new donors in a way that is quick, affordable, and easy. Here’s why you should consider using the wills.com platform:

• Targeted Donor Base: Reach a highly specific and targeted donor base who are actively planning their estates and considering charitable giving.
• Reduced Costs: Save money on traditional fundraising methods by using wills.com which offers a low cost way to connect with a high volume of quality donors.
• Effortless Inclusion: Make it easy for potential donors to include your organization in their estate plans by providing all of the required information, in a format that is easily accessible.
• Streamlined Process: No need to spend time and resources on complex bequest strategies, as wills.com provides an all-in-one simple solution.
• Increased Visibility: Ensure that your charity is visible to a wide range of potential donors who are using the wills.com platform.
• Simplified Follow Up: The platform allows you to gather information, where applicable, from those who chose your organization, making future engagement and donor recognition strategies more successful.

When you utilize wills.com, you will greatly increase the value of all of your fundraising efforts and you will do so in a way that is accessible and affordable for everyone. Don’t let these essential donors slip through the cracks. Act now to secure your future financial stability and growth.

Tips for Maximizing Your Donor Acquisition Using Wills.com

To maximize your donor acquisition efforts using wills.com, consider the following tips:

• Create a Compelling Charity Profile: Craft a compelling and accurate description of your organization, highlighting its mission, impact, and what sets it apart from others. Be sure that all of your essential information is present, and that you present your charity in the best light.
• Use High-Quality Images and Graphics: Use compelling images and graphics to enhance your profile and engage potential donors.
• Include Testimonials: Include donor testimonials to inspire others to support your mission.
• Highlight the Impact of Planned Gifts: Showcase the impact of planned gifts and how they can make a significant difference in your organization’s ability to do good.
• Promote Your Listing: Promote your listing on wills.com to all of your current donors and also on all of your digital channels.
• Follow Up With Potential Donors: Be sure that you are following up with potential donors where possible, to encourage their support.

By maximizing all of the opportunities of the wills.com platform, you will greatly increase your capacity to reach new potential donors, and you will be setting yourself up for success for many years into the future. These tips will allow you to use the platform to its fullest potential.

Wills.com: Your Partner in Growing Your Donor Base

At Wills.com, we are dedicated to helping charities like yours grow their donor base and secure their financial future. By leveraging the power of wills and trusts, we can help your organization reach new heights and make an even bigger impact. We are committed to being your partner, and we are available to assist you throughout your journey.

Conclusion

Wills and trusts are powerful tools for attracting new donors and ensuring the long-term financial health of your charity. By using Wills.com, you will gain unprecedented access to potential donors, who are planning for the end of their lives. By taking advantage of the simplicity, affordability, and efficiency of the wills.com platform, your organization will be positioned to thrive for many years to come. Don’t let this unique opportunity pass you by. Join wills.com today and see the difference you can make for your charity, your community, and the world.